Technical SEO is everything that has to work before Google can rank your pages: access, indexing, speed, structure and clear signals about what each page is for. If it is broken, better content won't fix it. The good news for most BC small-business sites is that the problems are usually few, specific and fixable in weeks.
What the service is
We run a full crawl of your website, read your Google Search Console data, and test key pages on a mid-range phone over a mobile connection. The output is a plain-language list of problems, each with three labels: what it costs you, how hard it is to fix, and who should fix it. Then we either fix it ourselves or write a brief your developer can follow.
Who it's for
- Sites rebuilt or moved to a new platform in the past two years, especially if traffic dropped afterward
- Businesses that changed their domain or merged two websites
- Sites built with heavy page builders, where pages look fine but load slowly on phones
- Owners who see pages missing from Google, or the wrong page ranking for a search
- Anyone starting the location pages or content SEO services, since both depend on a healthy site
What's included
Crawl and index health
- Pages blocked from Google by mistake (robots settings, "noindex" tags left from development)
- Pages Google crawled but chose not to index, and why
- Duplicate pages competing with each other, and canonical tags that point the wrong way
- Broken internal links and redirect chains from old site versions
Speed and mobile experience
- Page weight, oversized images and scripts that load before your phone number does
- Layout shift that makes callers tap the wrong button
- Click-to-call that actually works on every page
Structure and signals
- Title tags and headings that say what the page is about, written for people
- Structured data that matches the visible page (organisation, services, FAQs)
- A sitemap that lists the pages you want found, and only those
- Clean URL patterns for service and location pages
Search Console setup
If you don't have Google Search Console set up in your own name, we help you do it, so the data belongs to you. Our Search Console guide for owners explains what to look at each month.
Timeline
| Stage | Typical length | Output |
|---|---|---|
| Crawl, data review, phone tests | 1–2 weeks | Prioritized issue list |
| Urgent fixes (blocking, indexing, broken redirects) | 1–2 weeks | Google can reach your key pages |
| Speed and structure fixes | 2–6 weeks | Faster pages, cleaner signals |
| Re-check | Month 3 | Before-and-after report |
Fixes to blocked or missing pages can show in Search Console within days to weeks once Google re-crawls. Speed work rarely moves rankings by itself, but it reliably improves how many visitors call.
How results are measured
We track the count of indexed pages you want indexed, the number of pages with errors in Search Console, mobile load times for your top ten pages, and organic clicks to those pages. The before-and-after report shows each number side by side, with dates, so you can see what changed and when.
Mistakes to avoid
- Launching a redesign without redirects. Every old address that had traffic needs to point to its new equivalent, or that traffic quietly disappears.
- Chasing a perfect speed score. The goal is a fast, usable phone page, not a number from a testing tool.
- Adding plugins for every problem. Each one adds weight. Fixing the cause usually beats adding another layer.
- Structured data that doesn't match the page. Marking up reviews or prices you don't show is misleading and can cost you rich results.
- Letting the agency own Search Console. Your data should be in your account.
How it fits the rest
Technical work is the floor every other service stands on. Once it is sound, the services overview shows what to build on it, and the pricing page explains how a technical project fits a monthly plan. BCSEO.ca is a marketing and consulting service, not a contractor: our fixes happen on your website, never at a job site. Call, text or email to arrange an audit.
Frequently asked questions
Do I need a technical audit if my site is new?
Yes, a short one. New sites often launch with leftover settings from the staging copy, such as pages blocked from indexing, or missing redirects from an old domain. Those are cheap to fix early and expensive to discover late.
Will you need my website login?
For fixes, yes, or we can brief whoever manages your site. We ask you to create a separate user for us rather than share your own password, and you can remove it at any time.
My developer says the site is fine. Who is right?
Often both. A site can work perfectly for visitors and still send Google confusing signals. We show the evidence from Search Console and a crawl, so your developer can check it themselves.
Does site speed really matter for a local trade?
It matters most on phones, which is where urgent searches happen. A page that takes too long to show a phone number loses callers no matter how well it ranks.