Location pages are pages on your website for the towns you serve outside your home base. Done well, they are the main way a BC business gets found in neighbouring towns where Google's map results won't show it. Done badly, they are exactly what Google's spam team looks for.
What the service is
We research, plan and write one page per real market, then link them into your site so both customers and Google can find them. Each page targets the searches people in that town make for your services, and carries details only someone who works there would know: which neighbourhoods you cover, typical job types, travel times, local housing, and photos from jobs nearby.
The rule we work to comes straight from Google's spam policies: pages created mainly to rank for slightly different versions of the same search count as doorway abuse. The test we use is simple. If you deleted the town name, would the page still be different from every other page on your site? If not, it isn't ready.
Who it's for
- Fraser Valley businesses serving Abbotsford, Chilliwack, Mission and the Langleys from one shop
- Okanagan firms working from Vernon to Penticton
- Island businesses covering Greater Victoria and up-Island towns
- Tri-Cities and North Shore businesses whose customers search by municipality, not "Metro Vancouver"
- Any business that gets asked "do you come out to [Town]?" on the phone every week
What's included
- Market list. We compare your job records (or best guess) with search demand and pick the towns worth a page now, and the ones to leave for later.
- Search research per town. What people in that town type, including the town name, nearby landmarks and neighbourhood names.
- Page plan. A unique outline for each page: the jobs you do there, what makes the town's homes or businesses different, and the local questions customers ask.
- Writing. Plain, specific, checked with you for accuracy. You supply photos and job notes; we turn them into content.
- Internal links and structure. A sensible URL pattern, a hub page, and links from relevant service pages.
- Schema and on-page basics. Titles, descriptions and structured data that match what the page really says.
Timeline
Plan for six to ten weeks for the first batch of four to six pages, depending on how quickly you can share job details and photos. New pages usually take two to four months to settle in organic results. Small Interior and northern towns often move faster than crowded Lower Mainland municipalities, because fewer firms compete for those searches.
How results are measured
For each page we track impressions and clicks in Google Search Console, the search terms it appears for, and calls or emails that come from it. After three months, we review every page. Pages that earn impressions but few clicks get rewritten titles; pages with no impressions get a harder look at whether the town was the right choice.
Mistakes to avoid
- Town lists in the footer. A block of thirty town names helps nobody and looks like stuffing.
- Pages for places you don't serve. If you won't drive to Squamish in January, don't publish a Squamish page.
- Copy-paste with a new heading. Even with a few local words changed, near-identical pages are a risk.
- Fake addresses. A location page should never imply an office you don't have.
- No proof. A page with no local photos, job types or details gives customers no reason to call.
Related services
Location pages need a fast, crawlable site underneath them, which our technical SEO service checks first. They also pair with map pack SEO closer to home. Our guide to keyword research for BC towns shows the research method in detail, and the areas we serve page explains how each BC region shapes the plan.
BCSEO.ca writes and plans marketing; we are not a contractor and never perform trade work. Call, text or email to talk through your towns.
Frequently asked questions
How many location pages should I have?
One for each town or municipality where you genuinely work often and can say something specific. For many BC trades that is four to ten, not fifty. If you can't write a useful paragraph about the town, it shouldn't have a page yet.
Can you just use one template and change the town?
We won't. Google's spam policies describe pages made to rank for similar searches as doorway abuse, and pages generated at scale without adding value as scaled content abuse. Both can pull down the whole site.
Do location pages replace a Google Business Profile?
No, they work together. The profile wins map results near your base; the pages win organic results in towns further out where the map rarely shows you.
What if I serve a whole regional district?
We usually build pages for the main towns and let a regional overview page link them. For example, a Comox Valley page can cover Courtenay and the smaller communities around it honestly.